Project Overview
Brew & Bean Café, a cozy local coffee shop in Portland, was looking to establish a stronger digital presence to attract new customers and engage with their existing community. Despite having excellent coffee and a loyal base of regulars, they struggled to grow beyond word-of-mouth referrals.
The café needed a comprehensive digital strategy that would showcase their unique atmosphere, highlight their specialty coffee offerings, and drive foot traffic to their location.
Project Details
The Challenge
Outdated website that wasn't mobile-friendly and lacked essential information
Inconsistent branding across digital and physical touchpoints
Limited social media presence with low engagement
Difficulty attracting younger demographic despite excellent product quality
No system for collecting customer information or feedback
Strong local competition from chain coffee shops
Our Solution
Complete brand refresh with new logo, color palette, and typography
Responsive website design with online menu, location information, and event calendar
Social media strategy focusing on Instagram and Facebook with eye-catching coffee photography
Email marketing campaign to share weekly specials and events
Implementation of loyalty program with digital punch card
Local SEO optimisation to improve visibility in "coffee near me" searches
Our Approach
Results
120%
Increase in website traffic
45%
Growth in sales
3,500+
New social media followers
68%
Increase in new customers
"Lumira transformed our online presence completely. Our website traffic has increased by 120% and sales have gone up by 45% since we started working with them. The team truly understood our vision and created a brand identity that perfectly captures the essence of Brew & Bean."
Sarah Johnson
Owner, Brew & Bean Café
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