Project Overview
Brew & Bean Café, a cozy local coffee shop in Portland, was looking to establish a stronger digital presence to attract new customers and engage with their existing community. Despite having excellent coffee and a loyal base of regulars, they struggled to grow beyond word-of-mouth referrals.
The café needed a comprehensive digital strategy that would showcase their unique atmosphere, highlight their specialty coffee offerings, and drive foot traffic to their location.
Project Details
The Challenge
- Outdated website that wasn't mobile-friendly and lacked essential information
- Inconsistent branding across digital and physical touchpoints
- Limited social media presence with low engagement
- Difficulty attracting younger demographic despite excellent product quality
- No system for collecting customer information or feedback
- Strong local competition from chain coffee shops
Our Solution
- Complete brand refresh with new logo, color palette, and typography
- Responsive website design with online menu, location information, and event calendar
- Social media strategy focusing on Instagram and Facebook with eye-catching coffee photography
- Email marketing campaign to share weekly specials and events
- Implementation of loyalty program with digital punch card
- Local SEO optimisation to improve visibility in "coffee near me" searches
Our Approach
Research & Discovery
We began by conducting customer interviews and competitive analysis to understand what makes Brew & Bean unique. We identified their artisanal coffee sourcing and community-focused atmosphere as key differentiators.
Brand Development
We created a warm, inviting brand identity that reflected the café's cozy atmosphere. The new logo featured a coffee bean with subtle leaf elements to highlight their commitment to sustainability.
Digital Implementation
We built a mobile-first website showcasing their menu, story, and events. We established a consistent posting schedule for social media with branded templates for daily specials and promotions.
Results
120%
Increase in website traffic
45%
Growth in sales
3,500+
New social media followers
68%
Increase in new customers
"Lumira transformed our online presence completely. Our website traffic has increased by 120% and sales have gone up by 45% since we started working with them. The team truly understood our vision and created a brand identity that perfectly captures the essence of Brew & Bean."
Sarah Johnson
Owner, Brew & Bean Café
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