Wheelie Works Case Study - Lumira Media Solutions

Project Overview

For Wheelie Works, we built the brand from the ground up, focusing on a clean, professional, and approachable identity for a local wheelie bin cleaning service. This comprehensive project involved creating every aspect of their digital presence from scratch.

Key steps included designing a minimalist logo with a wheelie bin and jetwash icon, establishing brand colours using a fresh green (#a9d0a0) as the primary colour for a clean and eco-friendly feel, and setting up their Instagram profile to showcase services and attract local clients.

We also created a one-page website with hero, services, pricing, and booking sections, secured a custom domain with properly configured DNS records, provisioned SSL certificates on Netlify for full security, and configured business email for professional communication.

Project Details

Client: Wheelie Works

Industry: Local Services

Timeline: 6 weeks

Services: Branding, Website Design, Social Media, Domain & SSL

Website: www.wheelieworks.co.uk

The Challenge

Starting a new local service with no existing brand identity or recognition

Need to establish trust quickly with a limited marketing budget

Designing a brand that communicates reliability and eco-consciousness

Building a mobile-friendly, secure website with booking functionality

Properly configuring DNS records and provisioning SSL certificates for security

Creating social media and email infrastructure without pre-existing assets

Our Solution

Developed a minimalist logo with wheelie bin and jetwash icon

Established consistent colour palette with fresh green (#a9d0a0) for eco-friendly branding

Built a mobile-first one-page website with hero, services, pricing, and booking sections

Registered custom domain and configured DNS records correctly

Provisioned SSL certificates on Netlify to ensure full website security

Set up Instagram profile and business email for professional client communications

Our Approach

Research & Discovery

We researched local service businesses to understand what builds trust with residential clients. We identified that clean, professional branding and eco-friendly messaging would resonate with homeowners seeking reliable bin cleaning services.

Brand Development

We created a minimalist brand identity featuring a wheelie bin and jetwash icon. The fresh green colour palette (#a9d0a0) was chosen to convey cleanliness and environmental responsibility, key values for the service.

Digital Implementation

We built a streamlined one-page website with integrated booking functionality, secured the domain with proper DNS configuration, provisioned SSL certificates, and established Instagram and email channels for marketing and client communication.

Swipe to explore

Results

100%

Brand identity created from scratch

Secure

SSL-certified website

Mobile

Optimised booking system

6 weeks

From concept to launch

"Lumira built our entire digital presence from the ground up. From designing our logo to securing our website with SSL certificates, they handled everything professionally and efficiently. The brand identity they created perfectly captures our commitment to quality and eco-friendly service. We're now able to compete confidently in the local market."

James Wilson

Owner, Wheelie Works

Project Gallery

Ready to Build Your Brand From Scratch?

Let's create a complete digital presence with professional branding, secure website, and marketing infrastructure, just like we did for Wheelie Works.

Get Started