Project Overview
Urban Style Boutique, a women's clothing store specializing in sustainable fashion, sought to expand their reach beyond their physical store in Seattle. Their goal was to create an online shopping experience that would allow them to sell nationwide while maintaining their brand's commitment to ethical fashion.
The boutique had a loyal local following but needed a strategic digital approach to grow their customer base and increase revenue through e-commerce sales.
Project Details
The Challenge
- No e-commerce presence, limiting sales to local customers only
- Difficulty communicating the boutique's sustainable fashion focus online
- Limited digital marketing expertise and resources
- Need to compete with larger fashion retailers with established online platforms
Our Solution
- Built a custom e-commerce platform that showcased their ethical sourcing and sustainable practices
- Developed a comprehensive SEO strategy focusing on sustainable fashion keywords
- Created targeted digital marketing campaigns across Google, Facebook, and Instagram
- Implemented email marketing to nurture customer relationships and encourage repeat purchases
Our Approach
Discovery & Strategy
We began with a comprehensive brand discovery session to understand Urban Style Boutique's unique selling points, target audience, and long-term business goals. This research informed our strategic roadmap for the project.
E-commerce Development
We designed and built a custom Shopify store that reflected Urban Style's aesthetic while emphasizing their commitment to sustainable fashion. The site featured easy navigation, detailed product descriptions, and seamless checkout process.
SEO & Content Strategy
Our SEO team conducted extensive keyword research to identify high-intent search terms in the sustainable fashion niche. We optimised product pages, created educational blog content, and implemented technical SEO best practices.
Digital Marketing Campaigns
We designed and launched targeted campaigns across multiple platforms, including Google Ads, Instagram, and Facebook. Our focus was on reaching environmentally conscious consumers interested in sustainable fashion choices.
Project Deliverables
E-commerce Platform
Custom Shopify store with product management, secure checkout, and order fulfillment integration
SEO Strategy
Keyword research, on-page optimisation, and technical SEO implementation
Digital Marketing
PPC campaigns, social media advertising, and email marketing sequences
The Results
Within just six months of launching the new e-commerce platform and implementing our marketing strategies, Urban Style Boutique achieved remarkable growth.
200%
Return on ad spend from digital marketing campaigns
65%
Of sales now coming from outside their local market
38%
Increase in average order value compared to in-store purchases
Additional Achievements
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Grew email subscriber list from 500 to over 5,000 in 6 months
-
Achieved #1 organic ranking for several target keywords related to sustainable fashion
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Reduced cart abandonment rate from 75% to 45% through checkout optimisation
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Featured in multiple sustainable fashion publications, increasing brand authority
Long-term Impact
The digital transformation enabled Urban Style Boutique to not only survive but thrive during the COVID-19 pandemic when their physical store was temporarily closed. Online sales now account for over 60% of their total revenue.
The boutique has expanded their product range and hired additional staff to manage their growing e-commerce operations. They continue to partner with us for ongoing digital marketing and website optimisation.
"Working with Lumira has been a game-changer for our boutique. Their e-commerce expertise and digital marketing strategies have helped us reach customers nationwide. Not only did they build a beautiful website that reflects our brand values, but they also taught us how to manage and grow our online presence. The ROI we've seen from their campaigns has exceeded our expectations."
Emily Rodriguez
Founder, Urban Style Boutique
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