Project Overview
Havelin Detailing, a premium car detailing service in Chicago, approached us with the challenge of establishing a stronger brand presence in a competitive market. Although they provided exceptional services, they struggled to differentiate themselves from competitors and attract high-end clients.
The business needed a comprehensive digital strategy that would showcase their expertise, highlight their premium services, and position them as the go-to detailing service for luxury vehicles in the Chicago area.
Project Details
The Challenge
- Generic branding that didn't reflect the premium quality of their services
- Basic website with poor user experience and limited service information
- Minimal online presence with no effective way to showcase their work
- Lack of a booking system, relying on phone calls for appointments
- No strategy for targeting luxury car owners specifically
- Strong local competition from established detailing businesses
Our Solution
- Complete brand redesign with sleek, professional logo and premium color palette
- Custom website with before/after galleries and detailed service descriptions
- Online booking system with service package selection
- Professional photography showcasing their work on luxury vehicles
- Targeted social media campaign focusing on Instagram and Facebook
- Local SEO optimisation targeting high-income neighbourhoods
- Google Ads campaign targeting luxury car owners
Our Approach
Research & Strategy
We conducted thorough market research to understand the competitive landscape and identify opportunities. We analysed high-end detailing services across the country to benchmark best practices and identify unique selling points for Havelin Detailing.
Brand Development
We created a sophisticated brand identity that communicated precision, luxury, and attention to detail. The new logo featured clean lines and a modern aesthetic, paired with a premium color palette of deep navy, silver, and gold accents.
Digital Implementation
We built a responsive website with intuitive navigation, showcasing their services with high-quality photography. We integrated an online booking system and developed a content strategy for social media that highlighted their expertise with luxury vehicles.
Results
185%
Increase in website traffic
65%
Growth in revenue
4,200+
New social media followers
72%
Increase in high-end clients
"Working with Lumira was a game-changer for our business. Their comprehensive approach to our branding and digital presence helped us attract the exact clientele we were targeting. The new website and booking system have streamlined our operations, and the professional photography showcases our work beautifully."
Mark Havelin
Owner, Havelin Detailing
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